10 Korean products I would export to the U.S. (if I had an export business) #10, SAC SAC Orange Juice
This is the beginning of a series of articles in which I will highlight a product that is specific to Korea (in only the Korean market) and make a case for why it should be exported to the U.S. I’ve made a list of 10 of these products, and I think they would do extremely well in the U.S. market either because they don’t exist there (and I think Americans would definitely use them) or they are better than their American counterpart.
10. SAC SAC Orange Juice
You might be scratching your head on this one. Afterall, we have orange juice in America, right? Well yes, we do, but SAC SAC is better. Here’s why…
Most orange juice in the U.S. made from concentrate. That means that they take a lot of the water out of it and freeze it, before shipping it to distribution centers, where they thaw it out and add water to it, or just sell you the frozen concentrate so you can add the water yourself at home. To say the least, it’s less than fresh. Sure, you can buy the fresh stuff itself, but it’s even more costly, and still doesn’t taste as good as SAC SAC.
What’s so special about SAC SAC?
Well, if you’ve ever opened an orange (or any citrus fruit), you’ll notice that inside each segment, the juice is contained within a tiny sac. Usually when you make orange juice, even straight from the orange, you end up crushing the sacs, and they remain as “pulp” (or empty flavorless sacs). SAC SAC however, is not only juice, but it’s juice with in-tact sacs inside of it. To top it off, I think it’s made of mandarin oranges (I’m not totally sure). At any rate, it’s much sweeter than normal orange juice, and if you drink it you can also chew on the sacs and get more sweet juice. Mmm mmm mmm.
How did you find out about SAC SAC?
This actually happened in the 1980’s in Korea. My brothers and I went on a camping trip with my father, and we had with us some American canned orange juice. Somewhere along the line we decided we needed more orange juice, so when we went shopping, the place we went to didn’t have American canned orange juice, so my Dad simply picked up some domestic stuff. My bros and I drank it the next morning, and we were instantly hooked! The 6 pack of American OJ didn’t get touched and Dad had to make a SAC SAC run in the middle of our camping trip.
It’s awesome, and I think that if they were to export this to the U.S. along with a huge marketing campaign, it would quickly become the healthy drink of choice for kids everywhere! Sunny Delight, beware!
Check out this really weird commercial for it!
I was trying to find a Korean commercial for SAC SAC, but the only thing I could find was this really strange 1980’s commercial that was trying to capitalize on the V fad. What’s the V fad? In the early 1980’s in the U.S. there was a science fiction show, called “V”, about lizard aliens who assumed human disguises and attempted to conquer the Earth. This show became a huge hit in Korea, and long after V was finished in the U.S., it was being shown again and again in Korea up until about 1988. I’ve been told that there were even Korean made comic books that continued the story of V. I guess the people who came up with the commercial wanted to somehow suggest that with SAC SAC, you can defeat those horrible lizard aliens!
Since i’ve talked so much about V, I think I’ll have to post a V video just for some people who might not remember it. Beware, the following video
has laughable special effects is quite graphic.