I don’t get it.

Nothing says Dutch Americano Coffee like Black veils and depression. (Wait, what?)

I like 2AM and its leader Jo Kwon, but sometimes I don’t really understand Korean advertising. Well, I guess I’m talking about this ad and giving it free press, which is exactly what they wanted, but I can’t imagine what the ad executives were thinking with this one, especially when the model is known for acting flamboyant and happy all the time.


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