Hololight! Cool, but practical?
At the 2010 Coex World IT Show, I saw a lot of products, some were really cool, others were just okay, some were totally worthless. I don’t really know which category to put this next product, Zenex’s hololight into.
It’s not that it’s a bad product, far from it, it does exactly what it is designed for, looks high tech, and it’s really cool. Not to mention, it’s also futuristic. This is the kind of stuff I expected to see in sci-fi films about the future.
That said… I’m not really sure what practical application it has other than advertising. As you can see from the diagram, the hologram portion of the light can’t be used to illuminate anything. That function is done by a standard light bulb. The hologram itself exists only inside that inverted pyramid section, and it’s really small.
It still looks really cool though.
I imagine that in the future it might be possible to show video in a similar type of set up. Imagine being able to watch all your TV shows from whatever angle you want to. That would be really neat.
Until then, I guess this product is limited to being a novelty item. I suppose that it could be used to line the street in front of a building, and you could sell the hologram space to other companies. But if that’s the purpose of this product then I guess I’ll have to simply put it into the okay category. We don’t need MORE blatant advertising and product placement, do we?
I suppose if the rotating hologram said FREE BEER COME INSIDE… I’d do it.
Here’s a video