KIA Ray – Korean Green Car Pioneer
Korea wants to be top 4 in the global green car market
According to an article in the Korea Times, the Korean government is hoping that Korea can be the world’s 4th largest manufacturer of environmentally friendly cars. I’d have to speculate who the 1st 2nd and 3rd would be. Perhaps Japan and Germany, followed by the U.S.? I can’t imagine the U.S. making green anything (except too many dollars perhaps). Anyway, to become the 4th largest green car maker, Korean auto companies need to get 10% of the market, a daunting task considering that in February 2010, Korean green cars were only 0.5% of the market. Korea’s goal is 2010.
10%? That’s impossible!
Well perhaps it is a lofty goal but if the 2010 Chicago auto show is anything to go by, the innovative KIA Ray, a plug in hybrid, will certainly do its share. In fact, after only seeing a few pictures and a video, I want one. This car pretty much looks like a freakin’ spaceship. That alone will probably attract a mess of buyers. But this car isn’t all looks. It reportedly can go 50 miles on one charge before switching to gas, and then it gets 202 miles/gallon. It’s also jam packed with other planet-saving advanced technology, such as nano-laminate film to regulate the internal temperature and reduce the need for air conditioning. Solar cells on the roof of the car also power fans that assist with cooling the car.
Solar power? Heh, what if it’s dark or rainy? The car won’t work!
If it’s dark or rainy, you probably won’t need fans to cool the interior, genius!
Anyway, take a look at this video from the auto show. If all green cars are as cool as this one, then the future of the industry is bright. Korea can easily take a leading role.